ASSESSMENT OF TOTAL QUALITY MANAGEMENT ACCORDING TO STRATEGIC PLANNING: A CASE STUDY FOR A BUSINESS IN THE TEXTILE-APPAREL INDUSTRY

Abstract

Purpose- After evaluating the core elements and general concepts of Total Quality Management (TQM) through extensive literature analysis, the objective of this study is to adapt it to a company in order to search these principles totally out. This company, which is one of firms of the textile-apparel sector in Turkey, is preferred for this direction because its management team already is notified about TQM’s highlights and supports application. Methodology- Strategic overview, in the business context, is an important principle and the main aim of every organization would be to obtain it. TQM is about sustainability of improvement of individual, group and organizational performance. The main focus on continual improvement is what distinguishes TQM from other management practices. TQM is not a potential fix; it's about continuously improving the way issues are applied. Most companies are applied TQM strategies in today's environment to gain sustainable business advantage. Findings- The analysis shows that the implementations start with the preparation of some survey questions for all of the corporation's current employees, its people, consumers and people working in this company to find out their degree of satisfaction, since TQM includes discovering the points due to quality influence where they are dissatisfied with the business and promoting the business. By using a systematic approach, the results are analysed in depth. Assessment values are summarized with the contribution of the management. Conclusion- This enables the difference between its expectations and actual results to be highlighted. Any recommendations for the organization are given at the end of the study, based on the assessments.