An Overview Of The Planned Obsolescence Paradigm: Evaluation Via Multiple Criteria Decision Making Methods For The Sectors In Turkey

Abstract

The purpose of the study is to determine the degree of influence and the order of priority of these criteria according to Planned obsolescence (PO) (marketing strategy). It is also to analyze the relationships between the determined variables and all possible sectors. The other purpose is to determine the order of prioritization of PO paradigm among sectors and to present the evaluation which is related to PO and to develop a model. Survey questions were prepared for the identified criteria of PO and experts of the sectors were asked and 150 experts from each sector were answered. A model was formed in order to make the sector prioritize by MCDM methods and to determine the sector which is most convenient for the PO. In MCDM, in order to save time, Expert Choice and Super Decisions were used which perform calculations and define the most convenient sector for PO based on AHP and ANP respectively.