The value and scope of GIS in marketing and tourism management [2]

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dc.contributor.authorTaşçioğlu, Mertcan
dc.contributor.authorYener, Dursun
dc.date.accessioned2025-05-10T15:22:14Z
dc.date.issued2018
dc.departmentİstanbul Medeniyet Üniversitesi
dc.description.abstractGeographical information systems (GIS) are the systems that store location-based data and analyze them. GIS originated from the conventional cartographic techniques of simply drawing maps with a pencil and board. Following the adoption of computer technology, GIS further evolved as a geo-referenced dynamic information system, which can today be considered as a multi-disciplinary instrument that links different disciplines like geography, computer science, remote sensing, civil engineering, statistics, marketing, and other social and behavioral sciences. In this chapter, GIS is defined and its importance and functions are described in detail. Usage of GIS in marketing is explained, especially its development in marketing theory. Also, the value and scope of GIS in tourism management with a view to understand the spread of GIS applications in tourism is explored. © 2018 by IGI Global. All rights reserved.
dc.identifier.doi10.4018/978-1-5225-5088-4.ch009
dc.identifier.endpage211
dc.identifier.isbn978-152255089-1
dc.identifier.isbn1522550887
dc.identifier.isbn978-152255088-4
dc.identifier.scopus2-s2.0-85049465582
dc.identifier.scopusqualityN/A
dc.identifier.startpage189
dc.identifier.urihttps://doi.org/10.4018/978-1-5225-5088-4.ch009
dc.identifier.urihttps://hdl.handle.net/20.500.14730/6349
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherIGI Global
dc.relation.ispartofGIS Applications in the Tourism and Hospitality Industry
dc.relation.publicationcategoryKitap Bölümü - Uluslararası
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_Scopus_20250302
dc.subjectBehavioral research; Information systems; Information use; Marketing; Remote sensing; Social sciences computing; Computer technology; Dynamic information; GIS application; Location based; Marketing IS; Social and behavioral science; Tourism management; Geographic information systems
dc.titleThe value and scope of GIS in marketing and tourism management [2]
dc.typeBook Part

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