Search Engine Optimization Management (SEO) with an employee behavior perspective

Abstract

Many people think that the SEO business is complex and challenging. This book chapter on SEO was written about SEO and those who do SEO work that almost has not been studied before. SEO is a technical job, and the SEO tools are especially used in the SEO job. These tools include keyword research tools, on-page SEO tools, technical SEO tools, backlink analysis tools, and analytics and reporting tools. In the section, there are also features that should be in professionals who do SEO work, the difficulties faced by those who do this job, and how they can overcome these difficulties will be discussed in this chapter. © 2023 Nova Science Publishers, Inc. All rights reserved.