DISPUTE PREVENTION AND RESOLUTION IN ONLINE SHOPPING

Abstract

In the digital age, with development of e-commerce, consumer spending has dominated the Gross Domestic Product (GDP). The continuously increasing consumer spending has raised the probability of consumer disputes. The traditional litigation used for resolving consumer disputes is often inconvenient, impractical, time- consuming and complex. This paper aims at examining dispute prevention alongside resolutions in online shopping. The article also discusses dispute prevention options that aim at ensuring the overall success of online Business to Consumer (B2C) transactions.