Analysis of sustainable tourism practices and sustainability reports of environmentally friendly five star hotels in Antalya destination

Abstract

Sustainable and sensitive practices in the hotel industry have an important place in ensuring sustainability in tourism. These applications are in a wide range covering many dimensions such as energy management in hotel businesses, renewable energy applications, environmentally friendly accommodation business applications, carbon footprint, blue flag, and biodiversity protection. Efficient use of energy, water, and natural resources, benefiting from solar energy, reducing waste and environmental pollution, zero waste, healthy interior, and exterior decorations, preserving the balance of nature with green building, and all practices aimed at protecting natural resources are among the dimensions that show sustainable practices in hotel businesses. In this sense, hotel businesses in Turkey, which are described as environmentally friendly accommodation businesses, report their sustainability efforts along with current developments and share various sustainability practices on their websites. Some of the businesses that include different dimensions and studies in their sustainability reports reflect these studies on their websites and make them accessible to consumers under the \"sustainability\" heading on their websites. Considering that websites are an important digital marketing tool, using this tool up to date and creating a sustainable policy supported by technological developments will make these policies more permanent. This study aims to examine the sustainability-related posts and sustainability reports on the websites of five-star and environmentally friendly hotels in the Antalya destination, taking into account the 2030 Sustainable Development Goals of the United Nations, to identify sustainable tourism practices through their websites and to present a comparative analysis.