Geographic Information Systems and Its Applications in Marketing Literature

Basit Öğe Kaydı
dc.authorid0000-0002-4294-4056
dc.contributor.authorYener, Dursun
dc.coverage.doi10.4018/978-1-5225-0937-0
dc.date.accessioned2025-05-10T19:30:43Z
dc.date.issued2017
dc.departmentİstanbul Medeniyet Üniversitesi
dc.description.abstractGeographical Information Systems (GIS) are the systems that store location based data and analyze them. In this study, GIS is defined and its importance and functions are described. Usage of GIS in marketing area is explained in details and finally number of academic publications about GIS in general and in marketing literature for decades are analyzed through five different and some of the mostly used databases in social sciences, which are Ebsco, ProQuest, Sage, Springer and Science Direct. Since the importance and usage of GIS in marketing applications and literature increases, however its ratio in total GIS literature is not sufficient yet.
dc.identifier.doi10.4018/978-1-5225-0937-0.ch006
dc.identifier.endpage172
dc.identifier.isbn978-1-5225-0938-7
dc.identifier.issn2327-5715
dc.identifier.issn2327-5723
dc.identifier.scopus2-s2.0-85016581587
dc.identifier.scopusqualityN/A
dc.identifier.startpage158
dc.identifier.urihttps://doi.org/10.4018/978-1-5225-0937-0.ch006
dc.identifier.urihttps://hdl.handle.net/20.500.14730/7707
dc.identifier.wosWOS:000416573600008
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.institutionauthorYener, Dursun
dc.language.isoen
dc.publisherIgi Global
dc.relation.ispartofHandbook of Research On Geographic Information Systems Applications and Advancements
dc.relation.publicationcategoryKitap Bölümü - Uluslararası
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_WOS_20250302
dc.subjectGis
dc.titleGeographic Information Systems and Its Applications in Marketing Literature
dc.typeBook Part

Dosyalar

Orijinal paket

Listeleniyor 1 - 1 / 1
Küçük Resim
İsim:
7707
Boyut:
103.41 KB
Biçim:
Adobe Portable Document Format
İndir

Koleksiyon

WoS İndeksli Yayınlar Koleksiyonu
Scopus İndeksli Yayınlar Koleksiyonu